Explore Small Business Marketing Consultant Advices

October 27, 2017

Business

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In some cases, because of the lack of effective planning and strategies in the marketing space, the small size businesses lase track instead of getting recognition in the large market. Therefore, in this situation, they need an external helping hand to support them and develop the best possible strategy to promote the business so that they can introduce themselves to the world market.And the most efficient platform that the marketing consultancy firms provide is digital marketing.

Small Business Marketing Consultants

There is a difference between the normal business marketing consultants and the small business marketing consultants. The small business marketing consultancy firms are the firms who provide assistance to promote the small to medium size businesses. They help you to get the best result through their analysis and then develop more than one effective way to take your business to the top.And in this marketing consultancy, one of the best marketing consultants options are the small business marketing consultants, in Brisbane. They provide every possible marketing strategy so you can grow in the competitive market.

Services They Provide

Firstly, the small business marketing consultants, in Brisbane gather all the information about your business and then develop and suggest the best techniques to grow your business in the future. These techniques include the most common and advanced technology in the digital world through the internet and other digital devices like smart phones, digital display advertising, etc. Those techniques are given below:

• Search engine optimization (SEO),
• Social media optimization,
• Campaign marketing,
• Influencer marketing,
• Data driven marketing,
• Content marketing,
• Search engine marketing (SEM),
• E-commerce marketing,
• E-mail marketing,
• Social media marketing,
• Display advertising,
• Games,
• E-books, etc.

We know that in this era the new generation prefers the digital world, but not only digital marketing – there are also some other physical ways to promote your small business – leaflets, banners, etc. These are the physical advertisements which can help to increase the interest in your business. Though these are the effective promotional ways, the most effective and efficient way is digital marketing. And the most important key in this world is search engine optimization (SEO). It gives the opportunity to increase traffic by making your business the top of the list and eventually convert them into your loyal customers.

Business Travel Trends

October 27, 2017

Business

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According to forecasts by the International Business Travel Association, world expenditures for business trips will grow by 12% in 2017. This upward trend has been going on for many years despite world disasters, financial crises, and technological advancements that allow many problems to be solved from a distance. At the same time, travel conditions and preferences of business travelers have changed constantly.

1. Apartments for Rent

A major trend recently has been the use of private housing instead of hotels. This has reduced costs for companies by 37% on average!

Hotels are ready to do anything to stop the outflow of customers. For example, they assume that business travelers are no longer willing to pay for Wi-Fi or access to scanners and printers in business centers. Many now offer these services free of charge, and they’re working to meet other needs of business travelers.

According to surveys, most clients want more power sources and USB ports in the rooms. Hotels are reconstructing their premises in an attempt to provide guests with comfortable and convenient work settings.

2. Digital Wallets

In 2017, the Worldpay system predicted that payments through credit and debit cards will fall from two-thirds to half of all transactions by 2019, and will be replaced by mobile payments.

With a digital wallet, you can pay for lunch or metro travel by simply attaching your phone or smart watch to an NFC-sensor. You can also store boarding passes and loyalty cards.

3. Baggage tracking

New technology has significantly reduced the number of bags lost in transit. In the next few years, we can expect the appearance of home-printed bag tags, electronic receipts, automatic luggage systems, and GPS tracking to improve the situation further.

By next year, according to forecasts, 60% of carriers will send updates to your phone about the location of your luggage. Some brands already sell suitcases that notify you automatically of their whereabouts.

4. Designer clothes in hotel apartment

Carrying a lot of clothes, when you want to travel light, is tiring. Some hotels deliver fashionable designer clothes directly to your room.

Hotel guests can order garments in advance or call the reception desk to get a rack of clothes brought in for free. The Berkeley Hotel in London, for example, started cooperating with the clothing brand Vestiare Collective for this purpose.

5. Mobile booking of tickets

Booking hotels and air tickets is more often being done “on the go” through mobile applications rather than from an office.

However, despite the propensity of travelers to use the Internet to arrange trips, there are those who prefer to minimize their sharing of personal information.

According to recent studies, many people have no problem indicating their bonus card numbers or preferred seats on a plane, but they are not willing to report in on social networks or discuss where they were earlier in the day.

6. Negotiations on the Train

Saving time, or rather the rational use of it, drives the demand for holding business conferences while traveling by rail.

The Swiss even offer a special charter train, Red Double-Arrow Churchill. Sir Winston Churchill himself traveled on it 75 years ago, and now the train has been restored and equipped with the latest technical apparatus.

There is a conference car designed for 110 people and equipped with sound technology and Internet. In order not to burden business travelers with concerns about luggage, Swiss Railways has express delivery and transfer service from one hotel to another or to the airport.

7. Jet rent

It is not only ordinary employees who have to look for affordable options in business travel – so do their bosses. Sometimes this search for savings leads to the leasing of private aircraft.

Indeed, how else can one quickly move around the world, especially to hard-to-reach places where there are no regular flights? This desire to save time and money has allowed VistaJet, an airplane leasing firm, to significantly increase its profits in recent years.

8. Bleisure = business + leisure

The popularity of “bleisure travel” – when a mini-vacation is added to a business trip – is growing worldwide, especially in the US and Australia. According to the International Business Travel Association, so-called Millennials (those who are now 18 to 35 years old) are more likely to combine business and leisure travel.

On the other hand, “boomers” (those born from the mid-1940s to the 1960s) are satisfied with established practices for business trips and are less inclined to change anything.

9. “Co-habitation”

“Co-habitation” is something between co-working and co-renting housing. Co-habitation allows a person to stay in a favorable environment together with like-minded people who are also on extended business trips.

Work is the main thing, of course, but equally important is the possibility of joint dinners and socializing. This situation is something like a modern commune for professionals.

10. Robotic Staff

According to market research, robots will eliminate 6% of all jobs in the US by 2021. For example, the McLean Hilton in Virginia has Connie, a robot with artificial intelligence that speaks several languages, working as a “concierge student.”

At the airport of Marrakech, Leo (also a robot) can register you for a flight, print baggage labels and carry your bags to the drop-off point. In Taipei, EVA Air has Pepper – she scans boarding passes, gives weather forecasts, and even poses for selfies.

It is interesting that, according to polls, even young people with all their love for Internet technologies, prefer to meet partners in person to conclude deals. So, forecasts about business trips increasing in coming years could prove to be accurate.

Is Jealously the Biggest Culprit in Thwarting Your Business Growth?

October 27, 2017

Business

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Why Gratitude is One of the Biggest Keys to Success

No magic pill, wand or formula was applied in creating this success story.

While Social Media can have many benefits to business growth, there’s an underlying, negative-based energy many people experience that could very well be contributing to the lack of their business growth.

And that energy is jealousy…

For us on the West Coast of Canada, we only get to enjoy a few months of summer warmth and sun each year. This is the time we make plans to get out and enjoy the weather as much as possible.

So it stands to reason that many of the posts shared on Social Media are fun-related. After all, who wants to share posts about the hours they spend behind their computer working 15 hours a day?

While away on holidays recently, it occurred to me there may be some who would look upon my holiday-infused Facebook posts thinking this is my life – doing nothing but having fun and going on holidays.

And when I thought about it, I’ve given them no reason to think otherwise. If a new Facebook business-owner “friend” only saw holiday-related posts, then that’s the impression they would have of me – I never seem to work!

For those that know me, this assumption is far from the truth but nonetheless, for those that don’t, I can see how they would come to that conclusion.

And the interesting thing is, that kind of conclusion has a far-reaching result that could very well be affecting their business success.

That’s because instead of being happy for me, they are feeling a twinge of jealousy.

Jealous that they can’t take holidays…
Jealous they can’t go for spa treatments…
Jealous they can’t relax poolside at a resort….
And so on.

Jealously is a very insidious thing that can sneak up and snare the most unsuspecting person. How many times have you looked at someone’s success or witness all of the wonderful travels they’ve been on and secretly wished it were you instead of them?

When this happens we nosedive into a lack and scarcity mindset. Our ego kicks into high gear and we get into competition mode. Comparing what WE DON’T have to what THEY DO have.

And when that happens, we’re not in an expansive, abundant state of mind. We’re stifling all energies needed for growth, which can ultimately result in a lack of success.

I did it too. I would see people like Mari Smith travel the world doing keynote speeches or private consulting gigs and think how lucky she is to live such a magical life!

But then I realized magic has absolutely nothing to do with it!

When we see people like Mari, or me for that matter, reaping the rewards of our labour, we fail to realize the labour part of that equation.

The ability to take time off, travel, go to spa appointments or relax at resorts is a product of hard work. It didn’t all happen magically, or effortlessly for that matter.

What does gratitude Have to do with success?

I’ve talked before about my keys to success and aside from working long hours, having a team and building a business wisely, the biggest key to my success is gratitude.

I’m thankful every single day even if a client is upset with me. Gratitude can still be found in the lessons learned to avoid that incident from happening again.

I’m thankful for the hard-working, integral employee giving their notice. Gratitude can still be found because I was able to have them on my team as long as I did and look forward to how that person’s replacement will make a positive impact on my business.

I’m thankful for the deadbeat, non-paying client. Gratitude can still be found knowing what kind of client to turn down in the future, seeing the signs ahead of time they will be a challenge to collect from.

This is what I do every day where it’s well documented in my gratitude journal I write in every night.

Success is what you want it to be. You are in control.

Despite the one-sided impression Social Media provides, there is no magic program, product or formula that will create it for you.

But with having an attitude of gratitude, a strong commitment to success and not letting jealously prevent you from thinking you can have that too, you can be successful.

I’ll let you in on a little secret…. many don’t know that not long ago Daniel and I were quite destitute. We were on the verge of losing our home and had a $24,000 credit card debt (due to identity theft but that’s another story). So I know what it feels like to be on the other side of the pasture thinking everything was so green over there and completely unattainable.

However, what got us through to the other side is we never gave in to victimhood. We believed things will get better, focused on being grateful for what we had, and worked towards what I did want.

Law of attraction expert Dana Smithers has a great solution to when things are not going perfect and that’s to ask yourself, “what do I really want?” (Watch this quick video where she explains how this works.)

So the next time you feel a ping of jealousy when you see someone post about their wonderful cruise, their work-wide adventure or their spa treatment, remember there was no magic involved in that person’s success.

Only hard work, commitment and a whole lot of gratitude for hill and valley that was overcome along the way to that success.

Take a moment now and no matter how shitty of a day you’re having, what can you be grateful for? Ask yourself what is it that you really want? Share below, let’s all celebrate with you.

Are you willing to make a commitment to celebrate everyone’s success? Take responsibility for your actions and do what it takes so you can reap similar rewards of success?

The Video Production Services Singapore Offers Best Services Within Affordable Budget

October 27, 2017

Business

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Video production offers you an engaging medium to present your ideas to the potential clients and register in the minds of the viewers. The video production service Singapore has years of experience in creating and developing powerful videos to meet the requirement of the clients whether they require corporate videos, branding, product, internet marketing, training or TV commercials. The company clearly understands the requirements of the clients through face to face meetings and work out the script which is a blueprint for the production process to begin and bring out the best quality in conveying the client message to the viewers. Once the script is finalised the production company works out on the shot list and the shooting schedule to begin the production process. Once the shooting is done the post production work is taken up like working on the voice track for narration of your video and also editing and the first cut of the video uploaded to Vimeo for your approval. You can request for any changes or suggestions for the final cut of the video that is presented to you in the desired format of your choice for your branding or promotional needs.

The video production services Singapore ensure best quality and standards are maintained in offering their services as the videos surely represent the companies and their brand value. They work out within the budget and deadlines of the clients offering best production services in both 4K and HD formats. The Singapore Company with more than 13 years’ experience in the industry brings out the best corporate videos that are refreshing and interesting to capture the attention of the audience. They also has good experience in creating training videos to the clients that help them to train their employees in the same standards following the video training process. The Singapore Company also comes up with creative TV commercials with best script work and story board concepts along with interesting music scoring that would surely capture the attention of the viewers to attain best results from the commercial. You can also contact the Singapore Company for aerial video production services that breathe life into videos related to tourism venues, real estate and other multilevel construction projects to impress the clients.

The video production services Singapore has so far handled more than 1037 video production projects offering best services to the clients and looking forward to serve many more maintaining consistent quality and price to offer 100% satisfaction to the customers.

Planning to Start A Cafe? Know What Types Of Furniture Will Work!

October 27, 2017

Business

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Nowadays, many eateries have come to exist. These are absolutely nothing like the yesteryear’s eateries anymore. Even the most basic one should have all the things that will make people comfortable.

Having a seating arrangement is definitely necessary. Nowadays the cafes are in trend. This is absolutely why almost every day one or two cafes are being launched. So what keeps so many of these cafes going?

The youngsters! Yes, absolutely! The youngsters are responsible for the development of so many cafes. These people are growing in numbers and so are their aspiration. Starting from a college going kid to an office going employee, all are the cafes.

These provide them with their solitary or fun time with friends. This is absolutely why the cafe furniture has to be planned with great care. People should understand that the age of wood is almost over in cafes. The cafes are following the smarter to use the furniture.

The following are the two types of furniture that can work the best for a cafe:

• The Aluminum Furniture: Yes, absolutely this furniture is the best. These are extremely light-weighted. aluminum furniture can be shifted from one place to the other without much effort. This is absolutely why while cleaning the cafes, this furniture can be moved easily without any trouble to the staff. Also, these are not too heavy so an accident cannot be expected from these. Also, these are extremely affordable. So people can buy these easily without having to invest much. The Aluminium Restaurant Tables can be easily decorated with other materials, and people will never come to know that what these are made of. Also, these are easy to clean and maintain as well.

• The Stainless Steel Furniture: This is another material that works like a hot cake. People can actually try these if they want a tad bit if the weight in their furniture. They do not need to worry about the rust as these are made of stainless steel. This is apparently why they will last longer than what people can expect. These definitely are great in looks, and people can expect low prices for these as well. They are new in trend and thus keeps up with the younger generation. The Stainless Steel Restaurant Tables are also in fashion nowadays because of these reasons only.

These two materials can prove to be extremely great for people in many ways as mentioned above. This is absolutely why people should try these.

Most Common Reasons Your Loan may Get Declined and How to Prevent It

October 27, 2017

Business

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Many components can contribute to a declined loan requested from a small business or owner of commercial real estate (CRE). Businesses may have challenges obtaining working capital or stuck in an unstable financing structure. Some common issues found when pursuing financing for a business are:

A business’s loan application is declined due to lack of income, credit of the principal, low appraisal values, and many more.
The bank calls in a business loan due and there is limited time to find another loan.
The bank restricts access to loans by implementing stricter loan terms or higher rates.
A business’s present loan situation limits the company from gaining access to further funding to support their own growth or to assist in paying ever-increasing bills.
Brief business complications make it difficult for the company to uphold loan contracts forcing the bank to put the company into workout.

It can be difficult for small businesses to find the right source to provide sufficient financing for their company or commercial real estate. Many companies fall short of conventional bank lending requirements and need other ways to fund their loan needs.

5 Tips to Help You Obtain Financing for your Business of CRE
With so many loan variables from traditional bank lending, it is essential to have creative methods for managing your transactions. Here are five steps to help you innovatively obtain financing for your loan:

Establish your purpose. What is your goal for the transaction? Is it to take out another lender? Get a lower rate? Get a longer term? Provide a working capital? If your purpose includes multiple goals, determine your priorities and start there.
Find a loan expert. It is important to find an expert with multiple lending relationships and not just a single bank or program.
Have the right documentation. Be prepared present the right credentials to underwrite your loan.
Be available. Recognize that you need to be available to discuss and coordinate layouts for your finances with your loan expert as often as possible.
Be patient. Know that your loan expert works for you! But they need time to negotiate multiple aspects of your transaction with many departments before they can close your loan.

Finding a loan expert with extensive knowledge and experience will help make you get the most out of your loan. An accomplished mortgage broker can help you with relationships and connections you didn’t know you needed. These brokers work regularly with lenders and underwriters that you need to help provide your financing. This will give you an advantage because your broker knows what lenders are looking for and can give you a running start on your finances. You should consider relying on a commercial mortgage broker to most efficiently utilize your loan opportunities and experience.

Claim Chart & Its Role in Infringement Studies

October 27, 2017

Business

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A reason behind patenting the new idea is to promote more invention and restricting others from using the patented thing. When a patented invention is knowingly or unknowingly used, sold, manufactured and exported by a person, then it is called as an infringement.

Claim chart is an important strategic tool used for evaluating and handling the potential patent infringement cases. When a person comes to know that his invention is infringed by someone else, he can use this claim chart tool to assess the degree of infringement.

A patent claim chart is primarily used in patent infringement analysis to illustrate how a product or service is infringing the patent claim.

In a patent claim chart, a target patent claim is split into individual claim elements and represented in a tabular form.

Each of the claim elements are interpreted and evidences of use of any prior art is mapped correspondingly. The evidences of use of prior art could be a patent, a product or any published information.

Claim charts are alternatively termed such as claims tables, infringement contentions (ICs), invalidity contentions, preliminary infringement contentions (PICs) depending on the requirements.

How are the claim charts helpful?

The claim chart is very effective for the following;
• To investigate and identify the actual infringement of each claim element by the accused product/service and preparing the report for patent infringement case
• To scrutinize the claims of a patent to identify the products and services covered by them
• Internal development strategy to assess the existing products and related IP mainly for licensing opportunities
• Examining the claim elements of a patent to assess the validity of the patent
• To assist the court/parties’ infringement contentions involved in litigation to narrow down the case so that they parties can focus and advance discovery
• To help the parties in finding the facts to support the argument against the Doctrine of Equivalence (DOE)
• In some cases, this could help a party to evaluate the strength or weakness of their position

Why are claims chosen for the infringement study?

Patent claims are heart of the patent. Although, patents are divided into different parts like abstract, claims, specification, drawing etc. only the patent claims define the novel aspect / exclusive right granted to the patent applicant and the rest of the document is to facilitate the understanding of the claimed invention.

Einfolge provides a detailed and comprehensive claim chart report comprising the following aspects:
• Exhaustive product search to narrow down on a list of potentially infringing products/services
• Extensive research for garnering evidence from varied technical resources such as data sheets, product manuals, technical articles, etc.
• Wide analysis of each patent claim element and limitations
• Detailed mapping of the patent claims onto the features of the infringing product on basis of reasonable claim construction
• An opinion on infringement with facts and findings from the comparison chart
• Suggestions and work around for the development of the right IP strategy based on outcome of the results in the comparison chart

How Mobile Devices are Changing Digital Marketing

October 27, 2017

Business

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Many of us will remember the time when a mobile would allow you to do little more than make calls and receive and send text messages. At one point, such functionality was the height of technology, and you could even play snake as well! Of course, though, things are very different now and calls and texts are just one of many features that modern phones allow us to do. Ever advancing processing power means that phones are now basically mini-computers with some added communication features. Improving internet technology also means that we can access the internet from pretty much anywhere.

For many people, this means more shopping. This, in turn, means a potential gold-mine for digital marketers to tap into. With new emerging markets, however, comes new challenges. The increased use of mobile devices for shopping online is helping to change the digital marketing landscape forever.

Ease of Use

Keyboards and mice make using a computer fairly easy, and most of us in the developed world know how to navigate a website with some ease. For mobile devices, however, it’s quite a different story. Small screens, and even smaller ‘keyboards’, can make it tricky to use mobiles. This potential awkwardness could cause a potential customer to just give up, so it’s important to make sites as easy to use on mobiles as possible.

Simplifying any process to as few clicks as possible can make a considerable difference to usability. Forms in particular need to be kept as short as they can be to avoid turning people off the sale. CTAs need to be as prominent as ever so they can be easily found, and used. The simpler your site is to use to mobile users, the higher your conversion rates, and this means more revenue.

Speed of Use

It’s by no means a new development that internet uses are an impatient breed. Make them wait for too long, or make it difficult for them to find what they want, and they will soon go elsewhere. The emergence of the popularity of shopping on mobile devices has only compounded this, meaning speed of use is now more important as ever before. Digital marketers and SEOs need to optimise websites with shopping on mobile devices in mind, or they could be missing out on a lot of sales.

As such, AMP (accelerated mobile pages), are now pretty much an essential where digital marketing is concerned. AMP helps mobile users to access websites faster by loading a resource-light version of the website they are trying to access. When presenting a stripped-down version of the site, loading times are much faster than they otherwise would be. Not only does this please impatient mobile users, but it also pleases the search engines and websites with AMP get a boost in the SERPS that those without don’t.

Apps

Nowadays, there seems to be an app for pretty much anything. They can be extremely useful tools to have for mobile users. They can also be an extremely powerful tool for digital marketers. Apps can help marketers to keep in touch with their potential customers by way of letting them know about the latest updates and great deals.

Apps also help marketers to offer their potential customers something extremely important in marketing; which is something of value. When a marketer gives the customer something of value for free, such as an app, this helps to gain trust and confidence, which helps to make the path to the sale a lot smoother. Apps can also be incorporated with other tech such as GPS, which would help the marketer to offer the right product, at the right time, in the right place. The potential uses are endless, and can be extremely effective if done right.

To remain successful in digital marketing, it is necessary to be flexible as it is one of the most dynamic industries out there. Keeping up with change is part of the job and if you don’t keep up, the competition will simply pass you by. One of the latest factors influencing the market is the rise of the use of mobile devices for online shopping. Adjust accordingly, and marketers could find that there is enormous potential just waiting to be tapped into.