5 Tips Before Launching Your Crowdfunding Campaign
These days, Crowdfunding is getting immense popularity all over the globe. Indeed, the battle for pledges and page views as well become more competitive especially on portal websites that feature different live projects all at once. For businesses that are seeking for tips on how to optimize such campaign, being able to know some secrets and techniques that are certain to provide the best opportunity in meeting goals and objectives is a must.
Number 1. Strategic social media – having a big fan base or great social media exposure is not really necessary according to pros. What you have to do is to pick the networks that’ll match best your content and marketing strategies where you can find your potential supporters. It is your responsibility as well to customize your promotions on every platform it will be shared.
Number 2. Come up with a great video – believe it or not, well thought video clips are providing visitors with a better idea and at the same time, goal of your Crowdfunding project. Apart from that, videos is a great opportunity to show your clients what it is you are offering in action than simply letting them browse through still images.
Keep in mind that amateur looking vid isn’t enough in convincing anybody to have involvement. In reality, this can actually ruin the credibility of your Crowdfunding campaign. With this being said, it will be a great idea if you are going to opt for hiring professionals who will be making the video pitch for you.
Number 3. Produce a media page – believe it or not, some of the popular projects are the ones featured in press. This will not happen to you if you do not have a solid and a well built website and press materials that journalists could download. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. Take into account that when journalists can’t search more info about your project, then they may choose to work on other projects.
Number 4. Have an open line of communication – whether it is bad or good news, you should keep your backers always in the loop. For this, make sure that they stay updated which can be easily done by posting on your Crowdfunding page regularly.
Number 5. Keep it personal – you have to make your supporters feel involved and feel part of the team so for that, it is strongly recommended to introduce your team as well. You have to consider humor and personality as well in doing your Crowdfunding campaign.